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The shape of the mug, whilst being classic, feels original, rather than a rip-off of one of the better-known ceramicists.
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The lettering is bold and clear (and, perhaps more importantly, hasn't faded in the dishwasher!). I especially like the 'LOVE' down the handle.
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I'm really pleased with it! More of Beverley Hewitt's gorgeous designs can be found here.